**Last Updated:** 15 April 2025

This Privacy Policy describes how The Soil Hub (referred to as "we," "us," or "our") collects, uses, and shares personal information of users of our website, www.thesoilhub.com (the"Website"), and individuals who engage with our services.

**1. Who We Are**

The Soil Hub 213 TheCommercial Centre, Picket Piece, Andover, Hants SP11 6RU United Kingdom CompanyRegistration Number: 213842624

**2. What Personal Information We Collect**

We may collect the following types of personal information:

* **Contact Information:** Name, email address, phone number, postal address.

* **Enquiry Information:** Information provided in contact forms, email correspondence, or phone calls, such as your interests in our services, the nature of your enquiry, and any specific details you provide about your land or soil.

* **Website Usage Data:** Information about how you use ourWebsite, including your IP address, browser type, operating system, referringURLs, pages visited, and the dates and times of your visits. This information may be collected using cookies and similar tracking technologies (please see our Cookie Policy below for more details).

* **Service-Related Information:** If you engage our services, we may collect information relevant to the services provided, such as details about your land, soil test results, agricultural practices, and other information necessary to deliver our consultancy services.

* **Marketing Preferences:** If you subscribe to our newsletter or marketing communications, we will collect your email address and your preferences for receiving such communications.

* **Job Applications:** If you apply for a job with us, we may collect the information you provide in your application, including your CV, cover letter, and any other supporting documents.

**3. How We Collect Your Personal Information**

We collect your personal information in the following ways:

* **Directly from You:** When you fill out contact forms on our Website, email us, call us, subscribe to our newsletter, request our services, or provide information during consultations.

* **Automatically:** Through the use of cookies and other tracking technologies when you browse our Website.

* **From Third Parties:** We may receive personal information from third parties, such as publicly available sources or referrals, but only where we have a lawful basis to do so.

**4. How We Use Your Personal Information**

We may use your personal information for the following purposes:

* **To Respond to Enquiries:** To communicate with you and respond to your questions or requests.

* **To Provide Our Services:** To deliver the soil testing, consultancy, and other services you have requested.

* **To Manage Our Relationship with You:** To administer your account, process payments (if applicable), and provide customer support.

* **To Improve Our Website and Services:** To analyseWebsite usage data to understand how users interact with our Website and to improve its functionality and content.

* **To Send Marketing Communications:** To send you newsletters, updates, and promotional materials about our services, where you have consented to receive such communications or where we have a legitimate interest to do so. You can opt-out of receiving marketing communications at anytime (see Section 7).

* **For Legal and Compliance Purposes:** To comply with applicable laws, regulations, or legal processes.

* **For Recruitment Purposes:** To process and evaluate job applications.

**5. Legal Basis for Processing Your Personal Information**

Our legal basis for processing your personal information will depend on the specific context in which we collect and use it. Generally, our legal bases may include:

* **Consent:** Where you have given us explicit consent to process your personal information for a specific purpose (e.g., for marketing communications). You have the right to withdraw your consent at any time.

* **Contract:** Where the processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., to provide our services).

* **Legitimate Interests:** Where the processing is necessary for our legitimate interests or the legitimate interests of a third party, provided that your interests and fundamental rights do not override those interests (e.g., to improve our Website and services, for direct marketing where there is an existing customer relationship).

* **Legal Obligation:** Where the processing is necessary for us to comply with a legal obligation.

**6. How We Share Your Personal Information**

We may share your personal information with the following categories of recipients:

* **Service Providers:** Third-party service providers who assist us in operating our Website, conducting our business, or providing services to you (e.g., website hosting, email marketing providers, payment processors, analytical services). These providers are contractually obligated to protect your personal information.

* **Professional Advisors:** Our legal, accounting, and other professional advisors where necessary.

* **Business Transfers:** In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

* **Legal Authorities:** We may disclose your personal information to law enforcement agencies, regulatory bodies, or other governmental authorities if required by law or legal process.

**7. Your Rights Regarding Your Personal Information**

Under the UK GDPR and the Data Protection Act 2018, you have certain rights regarding your personal information, including:

* **The Right to Access:** You have the right to request access to the personal information we hold about you.

* **The Right to Rectification:** You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

* **The Right to Erasure ("Right to beForgotten"):** You have the right to request that we delete your personal information in certain circumstances.

* **The Right to Restriction of Processing:** You have the right to request that we restrict the processing of your personal information in certain circumstances.

* **The Right to Data Portability:** You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

* **The Right to Object:** You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.

* **Rights in Relation to Automated Decision-Making andProfiling:** You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless there is a lawful basis for such processing.

* **The Right to Withdraw Consent:** If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time. To exercise any of these rights, please contact us using the contact details provided in Section 14. We may require you to verify your identity before responding to your request.

**8. Data Security**

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. These measures include encryption, the use of secure servers, verified third party software, access controls, staff training. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure.

**9. Data Retention**

We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention period will depend on the nature of the information and the purposes for which it is processed.

**10. Cookies and Similar Technologies**

Our Website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our Website. Please refer to our separate **Cookie Policy** for detailed information about the cookies we use, their purposes, and how you can manage your cookie preferences.

**11. Links to Other Websites**

Our Website may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any website you visit.

**12. Children's Privacy**

Our Website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately, and we will take steps to delete the information.

**13. Changes to This Privacy Policy**

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last Updated" date at the top of the policy. We encourage you to review this Privacy Policy periodically.

**14. Contact Us**

If you have any questions or concerns about this PrivacyPolicy or our data practices, please contact us at:

Email: info@thesoilhub.com

Phone: +44(0)7764 680959

Address: The Soil Hub, 213 The Commercial Centre, PicketPiece, Andover, Hants SP11 6RU, United Kingdom

**15. Right to Lodge a Complaint**

You have the right to lodge a complaint with the InformationCommissioner's Office (ICO), the UK supervisory authority for data protection issues, if you believe that we have infringed your data protection rights. You can find more information on the ICO website:[https://ico.org.uk/](https://ico.org.uk/).